The PJ (poor joke) above might no longer remain a PJ if banana peel is replaced by a typical problematic situation one encounters in daily routine. The question remains unanswered then: Why do some people find it difficult to act beyond cure? They do think 'Prevention is The Best Cure' though! I was no different from them! But now my journey is gathering speed, hopefully in the direction that the blog is supposed to drive towards. Checkout my other blogs and work at http://www.worldOFkaizen.com/
Showing posts with label Reasonablenes. Show all posts
Showing posts with label Reasonablenes. Show all posts

Saturday, 16 September 2017

Who's the 'mother' to the machine!

Tea spilled over in the plane!

Some droplets splashed on her child sitting next to her.

She didn't even bother about tea falling over on herself.

Instead, she repeatedly kept asking the child whether she was alright! She meticulously checked her for harm, if any, on her hands, her face, her body.

Not less than ten times did she enquire, expressing a great concern each time she asked.

Child, however, kept herself busy playing.

Nothing had actually happened to the child!

The child was perfectly alright although the mother herself was concerned!

How many of us do this at our workplaces!

May be we do it to people!

But what about to the 'machines' and of course to their problems?

In spite of the squeaky noise that some machines make, we stay indifferent .... sometimes even after they breakdown!

On the day we become 'mother' to the machines, not only the TPM (Total Productive Maintenance) has started but it's like reaching it the halfway at least! 

Going beyond the thoughts, the Kaizen culture itself has begun!

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or sharing this post.

WOW Work-Culture: By Telling or Selling

Will It Work Here?   

7-waste Process ... That's How Morons Work 

You seem Reasonable if you appear Un-reasonable

Suggestions On-Sale, None-To-Buy

Can-changing-thoughts-change-a-nation

Ridiculous Poison-culture versus Maverick Kaizen-culture

How To Make A Difference  

Old-Problems, New-Reasons !  

Who Comes First: Consumer Or Customer ?  

2-2-2-2 Winning 2-Minutes To Customer

Monday, 11 January 2016

Penny-Wise Pound-Wiser

Penny-Wise Pound-Wiser
Daily saving countless Water
Being an intelligent Miser

That's the Haiku poem I wrote at the sight of my dinner plate.
Actually each day I tried to be a miser and console myself that I'm an intelligent miser. 

I reason it out of being a so-called self-appointed "intelligent" miser. 
Why? Because I ask some "foolish" questions to every human activity that I see, rather, that "I probe" I should say. 

But I don't have control over some. 
So I be "funny" with myself, with what I've control over. 

My dinner plate for instance.
I 'want' a fresh one. That's my desire.
That's my healthy habit.
But can my 'need' be served by something else?

Can I choose a soiled one that's available from the kitchen after being used for its intended purpose in the cooking process? 

For instance, one in picture is the pot of balance quantity of rice and another one is that balance quantity of curd. 

One plate and one bowl stays fresh!
Also you can see an old newspaper used below the plate so that the table doesn't get soiled. 

Plate reused!
Water saved, waste eliminated!!
Economy for Ecology!!!

How many such activities and avenues possible in a day? 
How much time can be saved that can be used for more value-adding work? 
How much water can be saved each day?

Countless at times!!!

Penny-Wise Pound-Foolish it is to call the self so-called intelligent!

Read a few relevant blogposts hereunder:

Rise-n-Fall in the Rain-Fall 
Take Habits For A Ride 
Can-changing-thoughts-change-a-nation
Do you exercise your choice meaningfully
Poverty-to-Power of Poetry
Not-Soon, Says Monsoon

Saturday, 29 November 2014

Macro-Micro Syndrome

"You are too much into detailing."

Many might have heard this, mostly from bosses. Sometimes same bosses are heard saying, "you lack meticulous execution."

They tend to use former one if and when their macro vision is reasonably in control. They use the latter if macro vision goes out of gear. That's exactly isn't desirable: Choosing one over the other as a matter of convenience.

Generally for any success to be sustainable, both the macro and the micro are supposed to be complementary to each other. It's difficult for one to stand the test of time without support of the other.

It's difficult to reach a desired destination within a desired time with optimum efforts in absence of having a plan and a design in the first place. Nor is it easy to reach there without taking each step meticulously.

"When batting, I was only focused on the next ball — not on the scorecard", said cricketer Rohit Sharma on notching up the highest-ever individual score in one-day international cricket hitting a breathtaking 264 runs against Sri Lanka in Kolkata’s Eden Gardens.

The late JRD Tata had made commitment to make improvements even on cups and saucers used on his own airlines while on flight number 109 in 1955. 

Does it mean JRD and Rohit were too much into detailing: the micros? 
Does it mean they weren't focused on macros: their goal, target or performance level? 
They very much were!

In fact every successful person always has clarity on her vision and goal before setting out to execute it. It's just that thereafter they meticulously plan for resources and execute each step each day (Nichijo-Kanri as they say in Japanese Management parlance) inching towards their goal rather than bothering about the goal itself at each and every step.

Without detailed checking of condition and level of oil and water, condition of stepney, etc. setting out in a vehicle to reach a destination is not only foolish but is risky as well. Former is about setting the process right to get the result. The latter is about expecting result without putting in adequate efforts.

Former, the micro detailing, is about calculating and safeguarding against the probable risk factors in order to reduce their impact and the risk of failure, if any, while enabling to achieve the macro goals.

Hope meticulous execution doesn't conveniently get ridiculed for it's so-called 'detailing' nor does a typical macro visioning strategy get ridiculed for it's powerful imagination as "Daydreaming".

Also read a few relevant blog-posts hereunderPlease do consider leaving a comment or sharing this post.

Old-Problems, New-Reasons !
Ant Knocks Elephant Down 
Will It Work Here?
Can-changing-thoughts-change-nation?
In-big-problem-wear-hats-to-solve-it 
Ridiculous Poison-culture versus Maverick Kaizen-culture 
WOW Work-Culture: By Telling or Selling 
IQ-EQ-or-SQ: What-is-more-important 
Talent-Is-Latent: Enable It! 
Judge If It's Paralysis-By-Analysis 
Will It Work Here
Suggestions On-Sale, None-To-Buy 
Does recognition really matter 
Who Comes First: Consumer Or Customer ? 
Treat Root-causes, Not Symptoms ! 
ABCD of India Shining 
Do You Ask Right Questions?
Am I 'Short-sighted' or 'Long-sighted'
Who Comes First: Consumer Or Customer ? 

Saturday, 23 August 2014

Judge If It's Paralysis-By-Analysis

A mother instructs her child not to run too fast, not to run outside the given track in the garden, not to run without sports shoes, etc. etc.

She'd seen the child injuring herself earlier in absence of observing the discipline of 'not-to' such as above.

Another mother sitting next to her appeared appreciative. She didn't hesitate to share her experience of how her non-observant son had damaged his hamstring muscles irreversibly. She was concerned that her son had been living with the pain since years.

The pathological and clinical tests, investigations, analysis and treatments are now companion for the lifetime, she said.

Question is, is the former approach, the 'nagging' one, correct?

Obviously, but not so obviously!

Former approach can be called as judgemental based on seed-stage deviations that probably were thought to lead to major deviations or crises if not kept under check. It's about commonsensical risk management.

Latter one, the one that involved accidents and treatments, is an analytical approach that reactively analyses major deviations already occurred.

Former one is based on real-time (genjitsu) observations of real-facts-and-conditions of things and people (gembutsu) at the real-place of happening (gemba).

Latter one usually needs extensive analysis. At times it leads to 'paralysis-by-analysis' that necessitates intervention of judgement in order to unlock the tie and move ahead.

Former approach is easy, fast and proactive although seems to appear like 'nagging'. Of course it is expected to incorporate factual learnings from past.

The latter is difficult, time-consuming and reactive one. It's usually a post-mortem that often necessitates involvement of specialist agencies. Most often it results into repentance of irreversible damage and costs.

Importance of structured analysis however can't be undermined particularly if it's for exploratory or descriptive research in order to study cause-effect relationship of an hypothesis on an observed phenomenon in real-time (genjitsu) or for future innovations.

Also read a few relevant blogposts hereunder:

Prevention: The Best Cure! ... Is it really so?
Treat Root-causes, Not Symptoms !
When Safety Becomes Sorry
Drove To Hell ... Almost ! 
WOW Work-Culture: By Telling or Selling
Take Habits For A Ride
How Many Times Do You Wash Hands
In a Problem?: No Problem ! Dwell A While !!
Part-1
In-big-problem? Wear-hats-to-solve-it! Part-2
How To Make A Difference
Big-Be Or Bug-Be !
A Ride To Hell
Make checklists your friends
Nauseous Communication Gaps
Do You Cleanup-After-Crisis
Raam or Krishna-Shyam: Tell me Hey Raam!
Will It Work Here
That's How Morons Work
You seem Reasonable if you appear Un-reasonable
Smart-Moron Who Breaks Your Glass 
Wish To Be Planet-Friendly?: Save! 
Waste-to-eat-sea-to-drink
Don't Save Water on Holi-day
Be Shame-less Or Water-less

Monday, 7 July 2014

Be Bug-Be Or Big-Be ?

Overcome The Tyranny Of Small Minds 

While reading the above spiritual article, it occurred to me that there could be four kinds of people in the corresponding context.

1/ Big people with small mind: Bugger-Be !
2/ Big people with big mind: Bigger-Be !
3/ Small people with small mind: Bug-Be !
4/ Small people with big mind: Big-Be !

First category of people (read the corresponding blogpost on the link) is the one that is powerful enough but doesn't bother about other's presence. Bugger-Be doesn't make contribution to other's rightful needs nor to the societal ones.

Last category of people (the so-called small people with big mindBig-Be !) is the one that is not powerful at all. But it empowers itself in order to bother about other's presence. It also makes diffrence to the small world around them by contributing to other's rightful needs. Through their value adding actions, it makes others think and act!

It's actually the Big-people (the first and the third category) that can make significant diffrence to others and to the socio-economic needs.

Wheel-of-Worldly activity, however, is somehow getting managed because of presence of the last category of ('small') people. The wheel might run faster (and in a better fashion) if the quadrant of the first category of people reduces and the size of second category of people (Bigger-Be With Big-Mind) increases.

Easiest way for the Bugger-Be to turn into a Bigger-Be in this context is to copy actions of the last category: That of the Big-Be !

Big-people do have power to influence bigger circles of people at a bigger scale!!


Also read a few relevant blogposts hereunder:

Raam or Krishna-Shyam: Tell me Hey Raam!
Some Moron ! Some Great !!!
WOW Work-Culture: By Telling or Selling
Suggestions On-Sale, None-To-Buy
Ridiculous Poison-culture versus Maverick Kaizen-culture
Taken-For-Granted ? You Deserve It !!
IQ-EQ-or-SQ: What-is-more-important?

Sunday, 20 April 2014

Shining On Farmer's Suicides!

Farmer's Suicides is not new to Vidarbha in India.

What's new is newer opportunities and innovations in 'claiming' compensations therefrom.

Few weeks ago a news flashed regarding 73 farmers in Marathwada killing themselves after a freak hailstorm that ruined their crops.

Whether it's a freak one or man-made is a separate topic. But there are strong evidences that this is nature's way to react to excessively unwanted human activities.

It got revived in my mind because of another news I read on twitter today. It was about 334 farmers getting compensated by over 10 million rupees in spite of not having any farm.

The news highlights cozy nexus among local goons, politicians, corrupt officials, other people in power in corresponding departments.

It's actually an open secret. At times a drunkard is worth half a million for such a nexus. Because when a drunkard dies, the nexus conspires. It 'makes' him a 'farmer' who 'committed suicide'. With the help of corrupt bank officials of a small-time cooperative credit society or a bank, it creates fake documents. It gets all other 'documents in order' so that the 'loan' can get compensated and the amount can be distributed.

A research on google will throw light on many such crooked innovations in order to dupe government. Greed drives them for more.

Innovators galore and shining but I am sure investigators are more intelligent and shining.

Will the really affected farmers forgive such conspirators ever?

A MaiKu© hereunder on the topic:

Crooked Innovators galore
Greed drives conspirators for more
Vigilante drives them to shore

MaiKu© Is My-Haiku
Freely ideate it's poetic rhymes
Any objective topic it chimes

Also read a few relevant blogposts hereunder:

Prayer for drought-ridden 10822-Villages

ABCD of India Shining

Some Moron ! Some Great !!!

That's How Morons Work

You seem Reasonable if you appear Un-reasonable

Smart-Moron Who Breaks Your Glass 

WOW Work-Culture: By Telling or Selling

Suggestions On-Sale, None-To-Buy

Can-changing-thoughts-change-a-nation

Do you know a Best-Career-Plan

Wish To Be Planet-Friendly?: Save! 

Don't Save Water on Holi-day

Be Shame-less Or Water-less

कधीतरी सापडेल का शोधता-शोधता ?

Treat Root-causes, Not Symptoms !

You Can’t Take It With You, but You Still Want More

Do You Celebrate Mean-or-Green 

Aesthetics Spills-Over Function, Want Spills-Over Need (Part-1

Aesthetics Spills-Over Function, Want Spills-Over Need (Part-2

Tuesday, 1 April 2014

Nauseous Communication Gaps

Put internet ON, she said.
Rushing to the WI-FI switch he replied: It is already ON.
Put it ON on the tablet I mean, she said
You should have said so specifically, he said while enabling WI-FI on tablet.

After a while accessing the tablet she asked: Why isn't the browser ON?

You told me to put the WI-FI ON on the tablet, he exclaimed.

Oh My God, you can't even do these simple things, she murmured. My reply to the email is already delayed by half an hour!

She appeared to exclaim at his weak IQ on jargons. Actually she wanted the Chrome browser ON. Due to lack of alignment on 'what to call what?' he went around doing rework (work to repair defect).

Often such communication gaps make work difficult in daily life. Not only do defective communications bring down expected performance levels but they also hurt egos being taken for granted. 

In fact, most problems in this world crop up due to communication gaps. Sometimes though gaps might have to be created strategically for common good as a Krishna tactic.

What's the solution?

Good to have a clear, concise and common understanding on terminology people use at a given workplace in particular. Say, 'WI-FI' for WI-FI switch, 'Internet' to enable WI-FI on tablet and Browser by its name 'Chrome', 'Dolphin', etc. as was needed in the above case. There should have been a common understanding on 'what to call what?' without diluting or mingling them.

In case of a workplace, terminology such as above might need complimentary labeling of a given equipment. Creative signboards might be needed for various spaces going beyond the conventional ones such as say a 'toilet', or a 'washroom', etc. They should visibly bring out differences among them with the help of icons or pictures or sketches.

Labeling, Signboards, etc. are a Seiton practice done in Five-S tool of Kaizen in order to remove ambiguities. They bring in uniqueness in communication. Defence services in particular use such uniqueness  very powerfully in order to prevent crisis from emerging in absence of that or in order to execute orders in split-seconds without defects in communication.

Bringing in common understanding such as above with a corresponding procedure in manual for work standards is actually a part of creating highly standardized workplace.

It's a must to reduce communication gaps at work. It's a must at home also in order to improve work although while doing so one might appear as an unreasonable, idiosyncratic fellow.

Also read a few relevant blogposts hereunder:

Prevention: The Best Cure! ... Is it really so?

Kaizen-on-Crisis-Situations

Treat Root-causes, Not Symptoms !

In a Problem?: No Problem ! Dwell A While !! 

Taken-For-Granted ? You Deserve It !! 

Tolerate Once, Twice, Thrice

Raam or Krishna-Shyam: Tell me Hey Raam!

Discrimination-is-Cremation of Law-&-Order (Part-1)

Discrimination-is-Cremation of Law-&-Order (Part-2

Discrimination Cremated! But How Long? 

Make It Simpler, Rest Will Follow

How To Make A Difference

A Ride To Hell

That's How Morons Work

You seem Reasonable if you appear Un-reasonable

Ridiculous Poison-culture versus Maverick Kaizen-culture

Tolerate Once, Twice, Thrice?

IQ-EQ-or-SQ: What-is-more-important?

Do You Cleanup-After-Crisis

In-big-problem? Wear-hats-to-solve-it!

Do You Ask Right Questions

How Many Times Do You Wash Hands

Make checklists your friends

Friday, 14 March 2014

How Many Times Do You Wash Hands

Our regular cook was to stay absent for a few days. We asked for an alternative arrangement. Usually they won't make it. You have to ask for it. 

The person who substituted her straight went to kitchen (shop)floor to fetch flour. She dug into the container without washing her hands. After a while she began beating the dough.

When I asked her 'why didn't she wash her hands' her response was that she had washed hands at home.

Funny!

One does encounter such behavior at automated high-technology workplaces as well. Other day I saw a bearer with a nice hair-cap worn to prevent hair falling in food. Although he had a glove worn over his right hand he was serving roti (Indian bread made on a touch-free automatic machine) by the bare left-hand. Funny isn't it!

Back home I had to tell the maid that her hands might have encountered so many undesired touch-points on way to my home, her workplace.

Typical Touch-Points

Fetch purse or bag while going to work
Wear shoes (one touch-point less for the good if socks aren't worn)
Hold handle of the door in order to open it
Hold handle of the bus to board it
Exchange cash for ticket
Hold the handle of the lift (at workplace)
Pick up dust bin left outside the owner's home overnight in order to bring it inside

Unbuckle her shoes

One may consider so many such kind of touch-points like combing hair, picking teeth, shaking hands with friends-and-foes on the way, and many more creative ones that people usually engage into.

After all such diversely possible touch-points, she had taken a deep dive into the flour merrily beating it's dough inside-out: All this without washing hands!

One might suffer a blackout at slightest of imagination of even a single touch-point:

On blowing their running noses, do you know how many people  touch all those handles (of buses, of doors, of toilet doors, etc.) how many times in a day?

Do you know that the currency that you exchange might have landed in your hands after having passed hands of so many beggars?

A single search on internet can confirm that one of the most dirty touch-points housing most dangerous bacteria are the various knobs and handles that one handles at public places.

After so many such dangerous touch-points, how about eating food without washing hands because they were "already washed while leaving the workplace or leaving home for work"?

One may allow such funny practices if on a massive immunization programme or is on a mission to be a guinea-pig for all kind of germs on the planet. Some more germs might not make much of a difference having swallowed some inadvertently already.

But reality is different. Not only does one take a complete wash on entering home but also takes a well-rubbed hand-wash just before eating. 

Then why tolerate double-standards like that of the maid, behaving exactly the reverse on leaving home for work?

Surely it's the result of lack of attitude that's reflected in unclean behavior. One reason might be lack of education. Prior to that it may be lack of adequate standards and procedures (SOP¹) on cleanliness: unique-standards or single-standards if you may like to call. Most important reason is the lack of commitment by decision makers to train and motivate and if required take tough and unpleasant decisions about the concerned. 

Else corresponding consequences are well-deserved if one doesn't work towards it. 

Some do appear unreasonable mavericks at times on self as well as on others to change such bad habits! 

It's not out of place here to remember those few who refrain from shaking hands. Instead they greet by putting both hands together: The well-thought-out Indian practice of Namaskar! 

Footnotes: 

1. SOP: Standard Operating Procedures such as GMP (Good Manufacturing Practices) or Five-S practices in industry. 

Also read a few relevant blogposts hereunder:

Am I 'Short-sighted' or 'Long-sighted'?  
Beware Of Political-Presentations 
Do You Cleanup-After-Crisis 
Hoarders Of Filthy Hoardings 
Are You Good If Others Are Bad?
Taken-For-Granted ? You Deserve It !!

Friday, 9 August 2013

You seem Reasonable if you appear Un-reasonable

Just after finishing my session in a seminar at NOVOTEL Juhu, I went for a stroll at the adjacent beach.
                                  
Like a maverick, I wished to take picture of a tea-vendor there. I was impressed by his entrepreneurship, his eye-contact with prospective customers, his smile and particularly impressed by the technique (see the tea-kettle covered by a reused-tin-box) he had used in order to keep his tea-service hot-n-fresh in line with his jingled-promise, 'Gar...r... ma...a-Garam-Cha....a...a....aay' (Hottest-tea)!

My colleague laughed at me just like the colleague of the vendor who also objected me sarcastically for wishing to take their photograph. You can see all of them standing around (see picture).

Ignoring all of them, I explained to the vendor that the picture may appear in a blog for whatever worth it may be to it's readers. Not only was he most obliged to grant permission to me but also made 'other-legs' in the picture to 'disappear' at once. See the 'broad-smiley' in next picture.    

After a couple of hours I was back to the hotel in order to attend some other function. I noticed that 'hot-n-fresh' snacks were being served there using a similar-but-sophisticated technique.

Immediately I grabbed the opportunity to click that picture too. Some people looked at me wondering foolish-me 'clicking' instead of 'digging' into the snacks. For them I was a novice to the 'starters'.

I am a firm believer that opportunities can be discovered as well as createdOpportunities hardly knock with intimations. That's why one needs to be prepared. When both, the preparation and opportunities, meet progress is inevitable. 

The tea-vendor at Juhu-beach didn't appear before me 'by-telling'. His technique may not be unique though. 

No one told me to notice it, nor to click it. I did it by 'being-aware' myself. I didn't know that a similar technique was going to appear before me after a couple of hours. I also didn't know that this subject was going to emerge in this blog post.

While taking the picture I only knew that there is some learning there that was worth capturing.

Just as there is nothing useless nor worthless in this universe, there is nothing or no-one from whom one can't learn from. Even a tiny sand-particle finds its use as raw material for Aluminum or as a worthy aggregate in construction industry. An innocent 'what is this' or 'why-this-way' question (even by a child) may lead to solution of a chronic problem that otherwise stays unsolved for decades.

Apart from an opportunity my curiosity gave me to cover the tea-vendor's matured-technique in this blog post, I could also reinforce my-thoughts on how 'value' can either get created or destroyed.

Vendor at the beach kept his business purely 'functional'. That's why he was able to offer spiced-tea at Rs 10/per serving as against Rs 500 in the Star-hotel. And I am sure he was able to do it with better profitability than the hotel barring the scale of operations. One may doubt quality of his tea as well as process of making it though. However it's worth comparing the both academically. Value provided by Rs 10 tea definitely mattered to those customers who mattered. And when-what-matters-to-whom depends on time-n-place that matters.

In the hotel one bears higher charges for so-called better or for, may I say, at times desire or want-based affluent practices. One pays extra for getting her ego polished, the hand-gloves, the uniform, the style of serving, etc. and even the smile that the maker-&-bearer is supposed to wear.

Study the investment made in the paraphernalia in the third picture: the stainless steel equipment used, polished suit the boy is wearing, etc. It may be difficult to know, though, how much of all that including the 'smile' of the bearer is genuinely better or worse than that of the beach-fellow. The beach vendor had primarily invested 'himself' more in the business rather than the (conventional) financial investment.

I have seen so-called 'clean-bearers' in so-called star-hotels arranging cups with their bare-fingers dipped into it when no one is there to watch. On the other hand, final serving is in style with hand-gloves on. 

One activity happens behind the screen while the other in front of it. Because that's the way quality and value gets perceived differentially. Actually it's relative. It's as good as in the hands-mind-and-spirit of the persons involved in executing-managing-leading-and-delivering it.
                                                      
Purpose of this blog post is actually to bring out more learning than the bonus-tips learnt as above.

The learning:

Being proactive or reactive itself is relative!

If some activity done 'then' (at a given point in time in past) is proved useful and preventive in future, in the hindsight it's considered as proactive. Until then more often it's laughed at as being idiosyncratic. For people around me on the beach, I might have appeared as an idiosyncratic taking pictures 'reactively-n-randomly'.

Why bother about others particularly if you have chosen to perform an act with a clear aim and calculated risk in mind! In that case why should that activity not be considered as proactive and worth moving ahead with although for others it might appear as useless!

While behaving in such a maverick-way, you may find, not one-or-two but many distractors around. It's worth ignoring them.

It's worth sticking to your stand if you have clarity. One must have humility though to make corrections to one's aim as well as modus-operendi by picking up threads from critics and distractors. It's surely advantageous to do so.

Albert Einstein did it.
Thomas Alva Edison did it the maverick-way.
Mahatma Gandhi did it. 
Nelson Mandela did it. 

Conventionally Sir Issac Newton should have eaten 'the apple that fell down'. He didn't. That's why he could do what he did.

They all seemed unreasonable 'then' for the world around.
Now in the hindsight what do those critics say about Einstein-Edison-Newton.

By-the-way, I do see a Mini-Edison in the person who first conceived a reused-tin-box in order to cover the tea-kettle. Purpose: to protect fire below it from getting extinguished. His technique is already standardized by his fraternity.

I am looking forward to some improvements over this itself. May be there are some already**. If not, my suggestion is to have one more tin-box outside the current one covering the kettle also. And between the two tin-boxes a thermocoal inserted as an insulator so that the tea-kettle stays hot for a longer time. Imagine, even if 20% re-heats are eliminated it's a saving of 20% fuel in addition to what is already saved so far.

But meanwhile for whatever is done, he is an incremental-innovator for me. He has innovated in his own context. He's empowered himself to exercise his own authority to conserve energy. Imagine the miracle if everyone saves so with a little more consciousness. Imagine overcoming difficulties creatively (without fear of 'failure' in conventional sense of the world) instead of crying about them.

For me the behavior of refusing to stay stuck in the 'fix-it' kind of 'Jugaadi-Indian' approach, behavior of making a 'sincere-attempt-to-try' to make-it-better on-goingly is a success. This is the Kaizen-approach invented by Toyota where everyone picks-up a 'cry' in order to make an improvement upon although there may not be 'anyone-to-cry'.

For me the"3-Idiots" (from Hindi-Movie) kind of ingenious ones who experiment their unconventional-thoughts are successful Kaizenees rather than so-called genius-preachers, the poison-ees who adhere to conventions. The latter lock themselves in status-quo(s), conventional-thoughts and 'cries' prevailing around.

So what's the take-home?

It may be other's job to consider you a Big-Fool, a Big-Idiot, and what-not. It may be their job not-once but each-day to kill your motivation, enthusiasm, and with that kill your original ideas or even incremental ones built on others.

But it's your own (job) to consider yourself above such foolishness particularly if you know your aim and purpose of being: The self-actualization! It's your own duty to see yourself in the ranks of 'Gandhiji-Edison-Einstein-Newton-to-be' without being foolishly over-confident though and with 1000xTimes 'their-humility' if not more. That's a way to make some mark on your name.

It may take longer-than-you-think though for your-own-small-world around you to say: Progress in this particular domain is because of 'unreasonableness' of This-Man!

In any case, no one would dare to deny the fact as someone has rightly said that "All the progress in this world is because of unreasonable people"!!

(** You may share such stories in the comment-box here-below.)

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or sharing this post.

Tuesday, 4 June 2013

Chocolate ad that makes you feel sticky

How would you feel if.. an adult like me sitting on your sofa opens a chocolate bar with unwashed hands.. paws fingers exploring deep into the brown colored mass of the chocolate.. manages to push (with a little struggle) two fingers coated with chocolate into mouth while the rest touching cheeks all over.. and then look somewhat like a 'licking' birthday boy forced into your eyeballs?

More likely that you may (although actually not) pick such an adult up with a tong in order to flush her down the gutter so that there is no question of letting such a fool in your home ever again, forget eyeballs.

Would the feeling be different then on viewing such a chocolate-advertisement on TV?

Unlikely!

Feelings of the viewers may not be different but actions may be since the chocolate-clad models surely don't look as bad as me.

Anyway, is it necessary to show such acts in advertisements so much away from reality that they get difficult to comprehend: Like typically an otherwise well-mannered looking adult behaving childish.

Intention of the ad may be to project a person behaving child-like and happier on getting 'that' particular chocolate brand in hand. But there is a thin line between being childish and being child-like.

Being child-like may be acceptable but many may not subscribe to the thought of looking like a 'licking' dirty-child.

Internet is full of "10 Tips for creating effective ads" and "5 Most effective tips to connect with target", etc.

They are all good and practical tips as long as advertisers be consciously careful not to take their target-viewers-customers for granted. They might be doing so inadvertently though in their enthusiasm to grab attention of eye-balls within 'max-3-seconds-140-characters' kind of 'fast-marketing-communication-era'. 

I would like to add this tip to checklists if it's not already-there in the treasure on net. 

A powerful test-marketing of the ad itself in this context might prove helpful in making advertisements more effective.


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