Is the Free cheap?

It was TIMES (of India sponsored) SANSKRUTI time!

Thane loves anything to do with cultural (Sanskruti for Culture in Sanskrit and most other Indian local languages) activities.

Since a last couple of years, the year had been beginning in Thane with a big bang of cultural programmes representing art from across India... be it 'Kesariya' song from Rajasthan in West to Manipuri dance from the far East and Kashmiri culinary art from the North to the Katthakali dance from deep South.

Among many other programmes to choose from, the celebrity stage was to present the pop-queen of India 'Padma Shri' Usha Utthup on the last day.

I was left with a coupe of tickets extra since my friend couldn't join due to his last minute commitment.

So I offered the tickets to someone standing near the entry gate eagerly trying to catch a glimpse of the stage: I've got this extra. Do you want it? Free!

He looked at me with suspicion about the 'Free' and turned his head away.

Then I walked a little. Asked a middle aged couple if they were interested. It's Free I said. They shrugged as if I was asking for some favour.

Finally I found two young (college going) boys: I've got this extra. Do you want it? This time I asked without saying it's Free. My intention was not to make it appear Free.

Momentary reply was No cash sir!

Then I explained to them (why) it's Free.

They grabbed it. I'm sure they must have enjoyed their grandma like Usha Utthup sporting her trademark Bindi on the forehead with a look of a lady in her 30s, with a soulful but melodious and powerful voice none less than that of a 17 year young girl.

Hats off to the talented 'Padma Shri' Usha Utthup for her lovely-n-lively presentation to a jam-packed 10,000 strong audience at the age of 70 with the same enthusiasm and passion that of (her own) 1970's.

The questions that brushed my mind were:

Although it may be inconsequential to the first couple of pairs to whom I asked, they lost the 'Free' opportunity that came walking over to them just because they didn't hear attentively to what I offered. Poor communication (perhaps from me)! Perhaps I asked wrong questions!

Often people tend to perceive before even they hear completely! 

People hardly listen actively!!

People have no value for the things they get free and get them without any efforts!

People choose to think Free is (always) Cheap!

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or consider sharing this post.

Listen To The Iceberg Beyond Tip

Big-Be Or Bug-Be !

Make It Simpler, Rest Will Follow

How To Make A Difference

Nauseous Communication Gaps

Do You Cleanup-After-Crisis

Raam or Krishna-Shyam: Tell me Hey Raam!

Will It Work Here? 

Some Moron ! Some Great !!!

That's How Morons Work

You seem Reasonable if you appear Un-reasonable

Smart-Moron Who Breaks Your Glass 

WOW Work-Culture: By Telling or Selling

Suggestions On-Sale, None-To-Buy

Can-changing-thoughts-change-a-nation

Ridiculous Poison-culture versus Maverick Kaizen-culture

Tolerate Once, Twice, Thrice?

That's how some business partnerships work

Taken-For-Granted ? You Deserve It !!

IQ-EQ-or-SQ: What-is-more-important?

Do you exercise your choice meaningfully

Do You Ask Right Questions? 

Take your career in fast lane!

Talent-Is-Latent: Enable It! 

Crying? It's time to kick-it-off! 

Is Your Job Boring!

Overworked? Tension? CPU of the mind hung-up? 
Eternally Happy! 
Take Habits For A Ride 
Are You Good If Others Are Bad?  
Want Need-Or-Want 
Success-or-failure! What-do-you-like?

Not So 'Raddi' Business Model

'Raddi' is a common term used in India for scrap papers that include newspapers. As a slang when someone says it's 'Raddi' it means it's rubbish.

But the business of buying-n-selling 'Raddi' itself isn't 'Raddi'. It's actually an evergreen business flourishing with an enhanced focus on Reuse-Recover-Recycle (3R).

With varying rates in various seasons, in monsoon it fetches the least price.

Like each business has it's tricks, the 'Raddi' fellow has not so 'Raddi' tricks in his Business Model. Can you spot one in the picture?

Leaning the 'Raddi' against legs: The trick is to support it so that it weighs less than actual.

He buys at ten (10) bucks per kilogram and sells at fifteen (15).
You think he makes five bucks profit per kilogram.
Gross profit of fifty (50%).

Wait a minute! There's something more to it.
The weight 'shown' to you on scale: ten (10) kilogram is false.
If you ask him not to lean the 'Raddi' against body, his trick number-one gets preempted.
Ask him not to hold the weigh-scale by two hands. Trick number-two gets preempted.

Minus his creative innovations (the tricks), same 'Raddi' weighs twelve (12) kilogram.
'Tricky' bonus of a cool twenty percent i.e. (12-10 means) two-kilogram extra material or 0.20 per Kg that fetches him rupees three extra.
So the 'real' profit is five bucks plus 'tricky' bonus of three bucks.

Earning eight (8) bucks over ten (10).
Gross profit of eighty percent (80%) almost.

Not very difficult maths.

'Raddi' Business, but not so 'Raddi' Business Model though!

Of course with an unethical side to it that's unacceptable!!

Also read a few relevant blogposts hereunder:  Please do consider leaving a comment or sharing this post.

Ridiculous Poison-culture versus Maverick Kaizen-culture
Tolerate Once, Twice, Thrice?
That's how some business partnerships work
Taken-For-Granted ? You Deserve It !!
Take Habits For A Ride
That's How Morons Work
You seem Reasonable if you appear Un-reasonable
Smart-Moron Who Breaks Your Glass 
Do You Ask Right Questions? 
The Business Of Businesses
Business Eco-rgonomics

Forgive Or Don't?

Forgiveness is the Economics of Heart..
It Saves the Expense of Anger
The Cost of Hatred
The Wastage of Peaceful Moments &
Gives You Profits on Smiles..

The above whatsapp that I received gives the message to: Forgive And Forget!

True..!
Lovely tangible and intangible cost-benefit analysis it offers.

But it's difficult for me to forgive someone slapping me, arriving from the 'blue', apparently for no reason. One shouldn't tolerate itunless of course it's sensed as a God-sent one.

In the latter case my action is to Forgive. In case of the former it is to: Forgive But Don't Forget. Because history 'says' if you do (forget) and stay indifferent, more 'slaps' come back in search of you for 'no reason'.

Decades ago, doors of Sydenham commerce college got 'banged' on me. When some close some do open. Some for the better. Those of Ruparel college opened with many more thereafter. 
The 'slap' proved to be God-sent!

In engineering college, someone ridiculed my looks. I learnt to differenciate among Functional, Aesthetic and Functionally-Aesthetic look/s.
The 'slap' proved to be God-sent!

There were many more 'slaps' even in my professional life. Sometimes due to inadvertent mistakes. All of those made me stronger and wiser.
The 'slaps' proved to be God-sent!

Day-by-day, I've been trying to get WISER to know the difference!

P. S. You may take a tests of wisdom for the 'slaps' in case of situations in the blogposts listed in the end.

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or sharing this post.

Tolerate Once, Twice, Thrice? 
Functional-Aesthetics 
WOW Work-Culture: By Telling or Selling 
Take Habits For A Ride 
How To Make A Difference 
Big-Be Or Bug-Be ! 
Make checklists your friends  
Drove To Hell ... Almost ! 
Nauseous Communication Gaps 
Do You Cleanup-After-Crisis 
Raam or Krishna-Shyam: Tell me Hey Raam! Will It Work Here?  
Some Moron ! Some Great !!!  
That's How Morons Work
You seem Reasonable if you appear Un-reasonable 
Smart-Moron Who Breaks Your Glass  
Suggestions On-Sale, None-To-Buy 
Can-changing-thoughts-change-a-nation
Tolerate Once, Twice, Thrice? 
Ridiculous Poison-culture versus Maverick Kaizen-culture 
IQ-EQ-or-SQ: What-is-more-important?
Do you know a Best-Career-Plan 
Take your career in fast lane!
Succession-Plans In Fast Lane!  
In-a-problem? No-problem! Dwell-a-while!
Success-or-failure! What-do-you-like? 
Do you exercise your choice meaningfully 
Do You Ask Right Questions?  
Overworked? Tension? CPU of the mind hung-up? 
No Time? Micro-Meditate!  
Talk In Order To Listen!  
Eternally Happy! 
What You See Isn't What's Made 
Am I 'Short-sighted' or 'Long-sighted'?  
Deity is in the eyes of the beholder 

Drove To Hell ... Almost !

Next day at 0700 hours I was supposed to leave Dahej for Baroda. I was supposed to begin seminar at 0900 hours. I kept checking at reception desk of the hotel but 'No Show' until 0715. So finally I called on driver's number that the company officer had given me.

Driver said he's reaching in 5-minutes. Finally he arrived at 0730 hours, half an hour late.

"Don't worry" he said, when I told him about no time left for "getting ready" the equipment at seminar venue about 170 kilometres away on the outskirts of Baroda.

He took off adjusting his seat. After some time he began telling stories about how drivers get exploited complaining about owner not paying for food nor parking charges, etc. I told him to keep quiet noticing that he was looking back and forth and sideways while driving.

Now he began showing driving skills. He would approach vehicles in front of him charging on to the accelerator, blowing horn that was so weak that only two of us could hear it. He would then charge into the brakes at the last minute and drift into side-lane. I didn't dare to ask him why he didn't plan beforehand to be himself in the available free lane.

Actually I was lucky that he wasn't driving in the night. I had experienced him driving in the night. He seemed to have poor vision that I am sure he wouldn't have admitted to. I could easily notice that he wasn't able to judge vehicles running ahead of him. Sometimes he would bump into stones on road. Sometimes he would look into his wrist watch with almost 30-degree downward bend.

So en-route Baroda, after some time he took city road instead of highway. The signboard showed left turn "to Baroda" while the driver took right turn. When I asked why, ''Don't worry'' was his reply. I could decode his ''Don't worry'' as he approached a fuel pump. I had no option but to express my displeasure after noticing queue there. I told him next time he should be 'all ready' beforehand for a long haul like the current one.

At the fuel station he argued because he had exhausted account-slip that would allow him to fill tank on credit. Somehow he 'managed'.

Inside Bharuch city he kept boasting of cars moving on road from his company's fleet. At a couple of places he drove parallel to some vehicles to wave off his colleague drivers until I reminded him that we were late.

Then at some places he began driving at 60 kmph in spite of being in city's single lane. And then suddenly he would apply brakes at rough patches.

There are cases of head-on collisions or a vehicle bumping into from behind.
At one place he had almost bumped into a speed breaker until I reminded him. His response was: ''Don't take tension''.

After some time we approached Highway to Baroda but he took a subway below it. When asked, he added to my knowledge that he always fetches some holy water to drink from there.

A Govt owned fertiliser company GNFC is on the banks of Narmada river. Entering a 'No Entry' zone he fetched water from their security office, bought some cigarettes and  'Pan Masala' (Indian derivative of tobacco) to chew. Armoured with it he'd another driving style to show. He kept spitting on highway intermittently opening the door while driving: A skill perhaps only Indian drivers have mastered.

Throughout the highway at every opportunity he would take cuts and overtake from wrong side. Incidentally the taxi didn't have left side mirror making the overtake that much more difficult. Once while overtaking from behind a truck, suddenly a tourist bus appeared from opposite side from nowhere. The bus itself was in wrong direction.

When cautioned him to refrain from such risky practices his reply was "I drive on this road daily". Perhaps he meant he drives "like this" driving his passengers "mad" daily. I wished the highway had rumblers all along. Rumblers do restrict such "madness". Continuously driving at steady speeds brings in monotony that in turn brings in 'defects'.

Just about while he was at 100 speed a truck driver took right turn without indication. Now he had an opportunity to show his strength as "Son-of-soil". He sped and parked car right in front of him. Got down. Abused him. Reached to his collar.

Gaining some strength from this 'win' he finally landed me at the destination more than an hour late. Unbelting myself I promptly jumped out of car with a sigh of relief. 

I had no choice but to deeply apologise to the audience for the delay: (since) I had an appointment with a devil and just had a drive little better than Hell !

Also read a few relevant blogposts hereunder:

When Safety Becomes Sorry

Prevention: The Best Cure! ... Is it really so?

WOW Work-Culture: By Telling or Selling

Do you exercise your choice meaningfully

I am afraid ! What do I do !! 

Fearful-Of-Death-of-Birth

Treat Root-causes, Not Symptoms !

Taken-For-Granted ? You Deserve It !!

Can-changing-thoughts-change-a-nation

Ridiculous Poison-culture versus Maverick Kaizen-culture

Tolerate Once, Twice, Thrice?

That's How Morons Work

A Ride To Hell

How To Make A Difference

Elections on anvil for voters' will

Election on anvil
Drives political thrill
Snatches voters' will

With News-mill & Public-life-at-spill
Politicians relish a delicious kill
Without respite to electoral bill

Elections are on anvil.
Elections usually drive political mills that snatch voters' will.
Mushrooming News items drive people's businesses and boost marketing zeal.
It's an opportunity to spill public-life that provides politicians with a delicious kill.

One of the employees of a company I am associated with couldn't get renewal of license done. As a result the material that had governmental controls couldn't be available within desired time. It's operations got affected for over a month.

What is the loss and cost in the process?

Profitability of the suppliers affected.
Profitability of the supply-chain itself affected due to delayed supplies.
Inflation up due to enhanced demand-supply gap.
Reduced income to daily-waged labour.
Above all reduced income to national exchequer itself due to lost GDP numbers.

This is about corporate life that has impact on public-life as well in terms of inflation.

But what about direct hit to public-life due to absence of government staff in offices under the pretext of 'Election-Duty'.

Someone goes to rationing department and finds staff on 'Election-Duty'.
Someone goes to get domicile certificate and finds staff on 'Election-Duty'.
Someone goes to University department to find staff on 'Election-Duty'.
Someone goes to school to find even teaching staff on 'Election-Duty'.

Last year even exams got postponed around the vote-counting day. 

Under normal circumstances the machinery at least functions sometimes if you are ready to move your papers yourself from table to table for 'babu's signatures. Under circumstances such as 'Election-Duty', the machinery doesn't function even at snail's pace, that too officially. You may run from pillar to post. It'll all be in vain. 

All this at higher cost. Cost of wasted time. Cost of fuel and energy to run from pillar to post. Cost of overtime paid for Election-Duty. Cost of compensatory paid-holiday for Election-Duty. 

Not that staff loves Election-Duty for these benefits. In fact they don't. Because they have to report there in-time. Stay there full-time and do work: Search names, make slips, put stamps, take thumb impressions, tally the whole process, count votes, etc. etc. No 'escape' route. 

Anyway, why should public suffer at such extra cost? 

Isn't there a lot of scope for planning and organising? 

By the time we guess so, let's hope that the Voter-turnout improves and the voter votes for corruption-free governance, stability, growth and prosperity.

Here's a MaiKu© i. e. My-Haiku on elections.

Opposition in a nightmare
Over the glass that politicians share
Shaking hands on voter's care

In Marathi

घेउ तूला अन् मला
पण देउ नको त्याला
माथी राजकारणी खलबतं, हाती मद्दाचा प्याला

In Malvani (Konkani)

घेवया तूका आनि माका
पन घालू नको त्येका
दारूच्या गुत्तात राजकारणी सोडीना हेका

©MaiKu Is My-Haiku
Freely ideate it's poetic rhymes
Any objective topic it chimes

Also read a few relevant blogposts hereunder:

ABCD of India Shining

Do you know a Best-Career-Plan

Take your career in fast lane!

Succession-Plans In Fast Lane! 

Make It Simpler, Rest Will Follow

How To Make A Difference

Do You Cleanup-After-Crisis

Raam or Krishna-Shyam: Tell me Hey Raam!

Some Moron ! Some Great !!!

That's How Morons Work

Ridiculous Poison-culture versus Maverick Kaizen-culture

Tolerate Once, Twice, Thrice?

WOW Work-Culture: By Telling or Selling

Customer or Custo-Mer? 

An Experience of Heart-and-Soul

Less With More And More Gets Sore

Taken-For-Granted ? You Deserve It !!

How do you behave when you come across security-guard of your housing society? Do you address him "Hey Watchman"?

In what manner do you speak to your driver or that of a taxi or for that matter a persuasive roadside salesman or a typical 'have-not', even a beggar?

Or, how do you behave with your subordinates for instance?

In very first encounter with them in the morning, do you nod as in expressing salutation to them? Or do you ignore their salutation if they give one?

If you've done the former, you have not-taken-them-for-granted. You have behaved as-desired like often done with external customers. Behaving other way round is like being indifferent. It's like disrespecting their self-esteem.

Indifferent behavior hurts ego and thereby breaks relationships. On the contrary a genuine smile recognizes their presence. It flashes back to you as good behavioral reflection of theirs too. It's like an adult-to-adult behavior that maintains self-esteem of both the parties as in BMT or TA language of behavior modulation.

How do you behave if others don't keep promises and instead misbehave with you repeatedly?

In spite of being in power, do you stay considerate enough say to bring facts of their misbehavior and indiscipline to their attention in a respectful manner? Do you play your role in providing justified resources if any to enable their promised performance level? 

If yes, then you have not taken them as well as yourself for granted. In inevitable cases you might have even reprimanded them for their undesirable repetitions though.

Former is like 'selling' instead of 'yelling' at them for their undesired behavior while the latter being 'telling'.

If you are not in power what do you do to reprimand their repeated misbehavior?

Such people may not be worthy of attention. Nor are they worthy of your fellowship except that to get job done with Krishna-tactics. Until the first opportunity comes your way to exit relationship it might be a good idea to make a little compromise while keeping them at arm's length. Having got one if it's not availed of then you do deserve to be taken-for-granted.

Aren't the same rules applicable back home?

Yes very much but with an extra care else you may not get food.

Recognition, review, resources, reward and reprimand (5-R) rules are applicable at home as well as at work. Wisdom will help you evolve which ones with what mix and how much dose to administer, when and where.

Those who don't apply a judicious mix of 5-R rules with wisdom (with weightage primarily in the corresponding order) do deservedly get taken-for-granted repeatedly be it at home or outside at work. In Indian scriptures this is advised as Sama-Daama-Dandaa-Bheda technique to get the needed done!

Footnotes :
BMT: Behavior Modulation Technique
TA: Transactional Analysis

Also read a few relevant blogposts hereunder:

Discrimination-is-Cremation of Law-&-Order (Part-1) 
Discrimination-is-Cremation of Law-&-Order (Part-2) 
Discrimination Cremated! But How Long? 
A Ride To Hell
Make checklists your friends 
Drove To Hell ... Almost !
Raam or Krishna-Shyam: Tell me Hey Raam!
Will It Work Here? 
Some Moron ! Some Great !!!
That's How Morons Work ... WASTES
You seem Reasonable if you appear Un-reasonable
Smart-Moron Who Breaks Your Glass 
WOW Work-Culture: By Telling or Selling
Suggestions On-Sale, None-To-Buy
Can-changing-thoughts-change-a-nation
Ridiculous Poison-culture versus Maverick Kaizen-culture
Tolerate Once, Twice, Thrice?
That's how some business partnerships work
IQ-EQ-or-SQ: What-is-more-important?
Prevention: The Best Cure! ... Is it really so?
Treat Root-causes, Not Symptoms !
Beware Of Political-Presentations
Do You Cleanup-After-Crisis
Hoarders Of Filthy Hoardings
How Many Times Do You Wash Hands

Tolerate Once, Twice, Thrice?

Recently I came across a spiritual article on Tolerance that referred to UNESCO's definition: "Tolerance is respect, acceptance and appreciation of the rich diversity of our world's cultures, our forms of expression and ways of being human. It is fostered by knowledge, openness, communication, and freedom of thought, conscience and belief. Tolerance is harmony in difference."

Sometimes it appears difficult to practice some spiritual prescriptions such as above. Such sane characteristics typical of epic-character 'Rama' become impractical especially while dealing with insane 'Kaansaa's kind black behaviors. So I dug into UNESCO's definition further knowing very well that I am too small a fly in front of spiritual Gurus and UNESCO's definition as well that went on to say that, "Tolerance is the responsibility that upholds human rights, pluralism (including cultural pluralism), democracy and the rule of law."

On seeing reference to "the rule of law" in the definition, I was a bit relieved.

How long does one tolerate a given abnormal situation or an abnormal behavior, be it that of self or that of others?

Once, Twice, Thrice? How many times? Everyone faces this dilemma some time or the other.

Epic character Rama in you may tolerate abnormal behaviors limitlessly. However another epic character Krishna 'directed me' to devise my own method to make a judgement.

In any given situation there may be an involvement of man, machine (equipment), material, method (a standard, a process or a procedure to perform act/s) in a typical work environment.

Anything going wrong in any one of these ingredients individually or collectively may create an undesired or a mistakeful outcome that one refers to  as an abnormal situation. It's like an undesired, out-of-tune, out-of-beat, noise instead music getting produced in an orchestra.

The undesired outcome may be due to a collection of mistakes. Role of 'music director' of the situation is to track and trace such mistakes in order to  'orchestrate' prevention of those for producing desired effect in future.

So as a student of Kaizen-school-of-thoughts, in order to prevent making wrong judgement while studying an undesired situation, I identified three categories of mistakes.

1/ Inadvertent mistakes
2/ Careless mistakes
3/ Criminal mistakes

An inadvertent mistake is unintentional. It's not done on purpose. It might just  happen as a result of missing consciousness of one's own mistake or that of others. It is like falling in a given pit or a pot-hole on road for the first time. The cause may be inattention while talking on cell phone. Or it may be that  someone else being on wrong side forced the victim on right (correct) side to suffer.

A careless mistake happens due to missing concern or worry about consequences of a mistake. It might occur as a result of not giving sufficient attention or thought, especially concerning it's avoidance or harm therefrom. It is like falling in a pit second time while talking on cell phone. Mostly fools fall in this category.

A criminal mistake is the one that recurs due to recurring carelessness. It's criminal since there is a resistance to learn from past mistakes. It's criminal if it's done intentionally. In most cases, the criminal himself may not fall but surely makes fellow-beings fall and, if not arrested, repeatedly so. In fact, he ends up pushing them and at times pushing community itself into crises.

Inadvertent and careless mistakes are relatively easy to tackle. But criminal mistakes are the most difficult ones to tackle because they are more to do with wrong intentions and criminal mindsets deployed by-design.

So coming back to the question, "How long does one tolerate a given abnormal behavior?" is like asking "How long does one tolerate mistakes of self or of others? How many times: Once, Twice, Thrice?"

My method is:

1/ Tolerate a mistake one-time while it's Inadvertent. Invest in training and putting Kaizen efforts on errors thus revealed in order to make the process mistake-proof. Establish complimentary SOPs (standard-operating-procedures), rules and regulations to prevent deterioration of the mistake-proof level attained.

2/ May tolerate a mistake second time while it's at Careless-stage. Put in training, Kaizen efforts and complimentary rules & regulations by revisiting the mistakes in order to make the process mistake-proof.

This way the chances are that inadvertent and careless mistakes may get prevented from getting matured into criminal ones especially that concerned with safety, dignity and rightful rights at personal level as also concerned with rightful common goals.

3/ So having given opportunity for structured learning and that of tolerating mistakes once or twice, tolerating it the third-time is being criminal on the part of the tolerates or the orchestrator himself apart from tolerating the so-called criminal making mistake. Because in that case it's the orchestrator who allows a small-mistake to grow into a crime or a crisis or a disaster.

Having established that a mistake falls in criminal-category, it should be dealt with with a sense-of-urgency.

Apart from enforcing rules & regulations used to deal with criminals while 'dealing with criminal mistakes', great leaders deal with 'causes of such intentional behaviors'. Like wrong intentioned poor leaders they don't corner the people making mistakes. That's a separate topic to be dealt with some other time on investing time and efforts in 'behavior-modulation' of the people concerned.

Chocolate ad that makes you feel sticky

How would you feel if.. an adult like me sitting on your sofa opens a chocolate bar with unwashed hands.. paws fingers exploring deep into the brown colored mass of the chocolate.. manages to push (with a little struggle) two fingers coated with chocolate into mouth while the rest touching cheeks all over.. and then look somewhat like a 'licking' birthday boy forced into your eyeballs?

More likely that you may (although actually not) pick such an adult up with a tong in order to flush her down the gutter so that there is no question of letting such a fool in your home ever again, forget eyeballs.

Would the feeling be different then on viewing such a chocolate-advertisement on TV?

Unlikely!

Feelings of the viewers may not be different but actions may be since the chocolate-clad models surely don't look as bad as me.

Anyway, is it necessary to show such acts in advertisements so much away from reality that they get difficult to comprehend: Like typically an otherwise well-mannered looking adult behaving childish.

Intention of the ad may be to project a person behaving child-like and happier on getting 'that' particular chocolate brand in hand. But there is a thin line between being childish and being child-like.

Being child-like may be acceptable but many may not subscribe to the thought of looking like a 'licking' dirty-child.

Internet is full of "10 Tips for creating effective ads" and "5 Most effective tips to connect with target", etc.

They are all good and practical tips as long as advertisers be consciously careful not to take their target-viewers-customers for granted. They might be doing so inadvertently though in their enthusiasm to grab attention of eye-balls within 'max-3-seconds-140-characters' kind of 'fast-marketing-communication-era'. 

I would like to add this tip to checklists if it's not already-there in the treasure on net. 

A powerful test-marketing of the ad itself in this context might prove helpful in making advertisements more effective.

Also read a few relevant blogposts hereunder: 
Please do consider leaving a comment or sharing this post via social media.

Want Need-Or-Want 

How Many Times Do You Wash Hands 

Soon... Waste-to-Eat ! Sea-to-Drink !!  

Make It Simpler, Rest Will Follow
How To Make A Difference 
Treat Root-causes, Not Symptoms ! 
Nauseous Communication Gaps 
Do You Cleanup-After-Crisis 
Will It Work Here?  
Some Moron ! Some Great !!! 
That's How Morons Work 
You seem Reasonable if you appear Un-reasonable 
Smart-Moron Who Breaks Your Glass  
WOW Work-Culture: By Telling or Selling 
Suggestions On-Sale, None-To-Buy 
Can-changing-thoughts-change-a-nation
Ridiculous Poison-culture versus Maverick Kaizen-culture 
Tolerate Once, Twice, Thrice? 
That's how some business partnerships work 
Taken-For-Granted ? You Deserve It !! 
IQ-EQ-or-SQ: What-is-more-important?
Customer or Custo-Mer?  
Less With More And More Gets Sore 
Should one care for value?  
Do You Cleanup-After-Crisis 
Hoarders Of Filthy Hoardings