Passion or Fashion?

7 P.M. Cool and pleasant evening. I was on an evening walk.

I was almost pulled by the rhythmic beats of Mridangam (a type of percussion instrument) from behind the hedge.

Raja (name changed) was practising, looking at the notations by his side. He could hardly read the notebook. He was sitting in dark at the farthest corner by the side of the eastern express highway in Thane.

For over five minutes Raja didn't even realise that I was standing by his side watching him play the Mridangam. My wife was watching patiently from a distance. She is used to such foolish halts of mine.

With a little bit of inquiry (finally when he looked at me), I came to know that he stayed in a rented shanty. His workplace was a few kilometers away. And that he sometimes came to practise in this corner whenever he got time. Once in a month he would go to his native near Murbad about 100 kilometres and take lessons from his Guru there.

What a commitment towards one's passion!

Whereas it is very easy to get spoilt (with smoking, drinking and chewing tobacco) in a metro city like Thane or Mumbai, the boy chose a corner and Mridang. The young boy (at 20 age) was pursuing his passion by the noisy and polluted roadside after work hours.

The reason: 

His neighbors would complain to his landlord about the 'noise' of Mridang. 

No room inside his room that he shared with a couple of partners.

Many 'innovate' hurdles to complain of 'why and how a thing couldn't be done' even after the corresponding resources were available in abundance. The young boy instead found solutions over his hurdles while nurturing his passion, staying alone 100 kilometres away from his family.

What an empowerment and self-enablement!

Sure to grow into a real life RAJA (King) of his passion if he continues to nurture it with consistency (rather than Passion as a Fashion) and self-managed supervision like Ekalavya.

Actually while I was writing this blogpost, my wife showed me a WhatsApp ping. It wrote "Joshua Bell, playing incognito in the D.C. Metro Station, that was organized by the Washington Post as part of a social experiment about perception, taste and people's priorities.

This experiment raised several questions:

In a common-place environment, at an inappropriate hour, do we perceive beauty?

If so, do we stop to appreciate it? " particularly when it comes free!

May be the boy is still to go far as a percussionist.

But what I wanted to appreciate was that that's how big names get made. In fact most successful people in various fields have left similar trails in their individual lives. They had little more patience to turn tables over while their problems were hell bent on testing them.

Their passions won over their problems by miles!

Big names get made when people find opportunities in problems without complaining about lack of resources, if any.

Big names get made (with holistic satisfaction as the result) when people find and nurture their passions rather than running after the run-of-the-mill careers.

Who knows (like Joshua Bell) sometime in life the boy may become a great percussionist if not Padma Shri Zakir Hussain!

In his humble mind, perhaps he already is!!

Here's my Haiku poem over the learning of the day:

Passion isn't a Fashion

Success isn't a cushion
Life is being in Motion

Also read a few relevant blog-posts hereunder: Please do consider leaving a comment or consider sharing this post.

Do you know a Best-Career-Plan

Take your career in fast lane!

Talent-Is-Latent: Enable It! 

Crying? It's time to kick-it-off! 

Is Your Job Boring!

Is the Free cheap?

Overworked? Tension? CPU of the mind hung-up? 

Do you exercise your choice meaningfully 
IQ-EQ-or-SQ: What-is-more-important? 
Eternally Happy! 
In-a-problem? No-problem! Dwell-a-while! 
I am afraid ! What do I do !! 
Fearful-Of-Death-of-Birth
Take Habits For A Ride 
Big-Be Or Bug-Be ! 
Are You Good If Others Are Bad?  
Want Need-Or-Want 
How To Make A Difference 
Success-or-failure! What-do-you-like?
Succession-Plans In Fast Lane! 
Do you exercise your choice meaningfully
Do You Ask Right Questions? 

Carrier for the Career 

Carrier for the Career

Will I succeed in the career I choose and chase thereafter?

This is usually a question that lingers on the mind of most prospects.

In a couple of blogposts¹ earlier, I offered some guidance. In this one I would like to value add by offering some visual explanation.

There always exists some demand D, correspondingly some careers C and some passions P. In some cases, they overlap as in sketch-1 and in other cases they exist mutually exclusively as in sketch-2. 

Some people nurture their passions after office hours or at weekends. Those who do not know their passions may like to keep a journal of the activities that they enjoyed during working hours as well as after working hours and during weekends. Those could be the pointers to their passions!

Various types of demands could be due to the basic human needs (like food, shelter, clothing, security and education as in Maslow's hierarchical model) or due to wants (or so called glorified higher needs) as well.

CD arrow indicates that you may fall (burn) out of the current career irrespective of the demand being in place. This is true particularly if the both do not overlap the circle of passion.

PC arrow indicates that demand can get created if passion is in place and corresponding careers are available.

PD arrow indicates that career can be easily made if passion and demand both are in place.

If all of the P, C, D, co-exist then what's the problem?
Why does the doubt of 'success and failure' and that of 'choose and chase' exist?

One reason could be that the three might be floating around in isolation in their own P, C and D zones independently (mutually exclusively in the mathematical lingua), something like as you see in the sketch-2.

If however all the three overlap as in sketch-1 then the shaded zone (the green dot area common to P, C and D) is the most easier one for the prospects to succeed. That's because demand and careers are already available as a carrier for their passion to ride upon. In fact there'll be a pull from it for one's passion even if one may not want it.

Career chosen in this zone is where you are likely to make a major difference and leave your impact.

C and D (the orange and red dot areas) are where you need to push yourself very hard to create the carriers for a career to join the demand. You also need to work exceptionally hard to create skills and capabilities in line with the market demand. The reason is you need to work away from what you already have. The degree of push may vary a little depending upon the saturation level of the careers and the satisfaction levels of the demands as well.

Instead working on what you already have (your passion, the blue dot area) in order to enhance skills and capabilities in line with the opportunities that the market provides, creating the corresponding demand and career is much easier even if they hardly exist. You may have to do a little spadework though.

You may need to push very little to create a carrier for your career. You'll succeed anyway it being your passion. The criteria of success will more be enjoyment derived out of the process or journey rather than merely the earnings out of it. You are surely going to enjoy it because it's your passion that you are furthering it.

Those who understand this P-C-D interrelationship, don't have to worry about the Carrier for their Career. This is particularly true for the passionate ones because they are already 'play'ing the game of it rather than 'work'ing it out.

They already have answer to the question of 'choice and the chase'!

They are likely to be the most successful ones!!

Also read a few relevant¹ blog-posts² hereunder: Please do consider leaving a comment or consider sharing this post.

Footnote-¹

Do you know a Best-Career-Plan

Take your career in fast lane!

Talent-Is-Latent: Enable It! 

Crying? It's time to kick-it-off! 

Is Your Job Boring!

Footnote-² ... Other relevant blogposts

Overworked? Tension? CPU of the mind hung-up? 
Do you exercise your choice meaningfully 
IQ-EQ-or-SQ: What-is-more-important? 
Eternally Happy! 
In-a-problem? No-problem! Dwell-a-while! 
I am afraid ! What do I do !! 
Fearful-Of-Death-of-Birth
Take Habits For A Ride 
Big-Be Or Bug-Be ! 
Are You Good If Others Are Bad?  
Want Need-Or-Want 
How To Make A Difference 
Success-or-failure! What-do-you-like?
Succession-Plans In Fast Lane! 
Do you exercise your choice meaningfully

Do You Ask Right Questions? 
Overworked? Tension? CPU of the mind hung-up?

Crying? It's time to kick-it-off!

'What's on TV?', wife asked.
'Dust', the husband said and then the fight started.... I began my speech with this PJ.

It was a presentation in front of about hundred strong audience attended by president of the company along-with management team of it's business units (BU).

Presentation began with chief of one of the business units appreciating each and every employee from a pilot for their wholehearted involvement. In about four months time the process and machine's performance effectiveness improved from 65 percent to 90 percent. After him, his team began sharing experiences.

"Seventh month in a row, machine hasn't broken down yet", said the mechanical maintenance supervisor.

"And the machine will 'tell' us well in advance before breaking down", said the operator. "Post implementing the TPM¹, it 'speaks' to us as a child does to the mother".

"It's rare to see this kind of culture and sense of pride in their work": The finance head of the company couldn't resist temptation to voice his observations after watching their enthusiasm and before-after pictures of achievements.

Can money buy such a kind of engagement and satisfaction?

Message of the proceedings was loud and clear to the audience: Although Google might be a knowledge bank with sea of literature on technicalities of TPM there to be read and researched, generating such a kind of positive attitude and sustaining the corresponding improvement culture is a different ballgame altogether: The one of soft dimensions of TPM: The Kaizen culture that needs to be experienced to be believed.

This was a story of a TPM pilot and a couple of it's support functions covering about fifty grass-root level employees from a continuous process plant. The change had begun with their top management team going to shopfloor to find opportunities for improvements (OFI) and implement changes, the Kaizens. Doing this on behalf of the employees was to take the 3D (Dirty-Danger-Difficult) realities on the floor head-on and demonstrate leadership commitment.

Unlike the man in the PJ 'showing' dust on TV, that's the way to get others to proactively "see" dust on their machine and prevent it from entering it's bearing as also from breaking it down. That's the kind of behavior expected from managers expecting a deep rooted change in their employees.

And when people in power do so, their subordinates change the very definition of problem: There is nothing called 'problem'. It's just the absence of an idea to find solution just like there's nothing called 'darkness', it's just the absence of light. 

And when they focus on solutions rather than 'crying' of problems they 'see' more and more OFI possibilities (Kaizen-Teian). That's the beginning of a change in culture.

If you want to experience such an improvement culture then it's high time to be ruthless with self and ask:

How many times do I practise it myself rather than 'telling' others to behave?

How many times do I 'catch' others to give positive strokes (recognition) for having tried to make a difference?

How many times do I procrastinate like that character in cartoon saying: I definitely want to praise your hard work but I just can't find the right words!

It's time to enable self and then others!
It's time to kick-it-off!!
It's time to do-it-now!!!

Footnote-1: TPM means Total Productive Maintenance or Total Productive Management as some like to call it.

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or sharing this post.

Talent-Is-Latent: Enable It!

Listen to iceberg of VOC to acquire customers 

In-big-problem? Wear-hats-to-solve-it!

Taken-For-Granted ? You Deserve It !! 
Strategise To Achieve Targets Daily 
Does recognition really matter 
IQ-EQ-or-SQ: What-is-more-important?
Do you know a Best-Career-Plan 
Take your career in fast lane! 
Succession-Plans In Fast Lane!  
Treat Root-causes, Not Symptoms ! 
Nauseous Communication Gaps 
Do You Cleanup-After-Crisis 
Raam or Krishna-Shyam: Tell me Hey Raam! 
Will It Work Here?  
Some Moron ! Some Great !!!   
That's How Morons Work
You seem Reasonable if you appear Un-reasonable 
Smart-Moron Who Breaks Your Glass  
WOW Work-Culture: By Telling or Selling 
Suggestions On-Sale, None-To-Buy 
Can-changing-thoughts-change-a-nation
Ridiculous Poison-culture versus Maverick Kaizen-culture 
Tolerate Once, Twice, Thrice? 
Make checklists your friends  
Make It Simpler, Rest Will Follow 
How To Make A Difference 
Big-Be Or Bug-Be ! 
A customer gets what s/he deserves: Shoddy Quality! 
Listen to iceberg of VOC to acquire customers

Do You Force Customers To Quit

Insurance policy of both my car and scooter was about to expire.

I'd sold off the scooter. So when my insurance agent called me to renew it's policy, I ignored it saying the new owner will take care of it.

After a couple of weeks, when my car went for road tax payment I realised that it's insurance policy had expired. Actually my insurance agent did call me to renew car's policy but I'd inadvertently ignored his reminder thinking it was for the 'sold scooter'.

Red-tape that followed was inevitable. The procedure explained to me by the insurance agent was:

Take the scooter to the insurance company.
They'll inspect it before issuing the policy
They'll charge fine for 'discontinuation'.

Making the job 3D: Dirty-Danger-Difficult for the customer. 

While the insurance agent refused to followup with the company, the road tax agent came to my rescue saying "don't worry". May be the former was lacking motivation due to 'smallness' of business while the latter was interested in acquiring a new customer: Market development strategy as the jargon goes in management world! Theory of relativity!

The road tax agent got the insurance done from another company. Everything home delivered at just ten percent charge of the total official receipt amount.

In fact the policy issued by the competitor was priced at almost thirty percent discount.

The indifferent procedure of the previous insurance company and the behavior of it's agent (the first touch-point as it's brand ambassador) to take the customer for granted costed them business.

The Cost-Of-Poor-Quality (COPQ) to them was not only the loss of business but also a permanent loss of customers. I said loss of customers because bad-mouth publicity by every dissatisfied customer takes away more than one potential ones.

What's the learning?

More than the hard quality itself of your offering, it's the lack of soft quality, your indifference, that forces customers to call it a Quit!

So better to be-aware of behavior!!

Also read a few relevant blogposts hereunder:

In-a-problem ? No-problem! Dwell-a-while!
Customer or Custo-Mer ? 
Experienced A Delightful Payment !
An Experience of Heart-and-Soul
Do you keep curing your brand ? 
A customer gets what s/he deserves: Shoddy Quality! 
Listen to iceberg of VOC to acquire customers
Less With More And More Gets Sore
Should one care for value ? 
Can-changing-thoughts-change-a-nation
Ridiculous Poison-culture versus Maverick Kaizen-culture
Tolerate Once, Twice, Thrice? 
The Business Of Businesses
That's how some business partnerships work
Taken-For-Granted ? You Deserve It !!
Strategise To Achieve Targets Daily
Does recognition really matter
That's How Morons Work
Simplicity Of Theory Of Relativity

Succession-Plans In Fast Lane!

How Much Can We Better Our Recruitment Processes?

In Order To Improve Knowledge, Skills, Attitudes, How Much To Add To Training Budgets That Are Already Heavy?

How Much To Better Our Succession-Plans?

These are some of the worries that keep haunting HR professionals. One reason is, increasing inventory of disgruntled employees. Employees disengaged due to job dis-satisfaction in particular in spite of having good systems in place. Other reason is attrition.

How to overcome this?
What is the solution to this dilemma?
How to reduce or prevent attrition?

Sometimes the causes might be aptitudinal. Sometimes it may be due to gaps in matchmaking at recruitment stage itself due to misleading presentations by either of the stakeholders.

It ultimately results into recruiting people and then figuring out how to fit square peg into round hole in order to accommodate them. Failure to do so results into branding them as defocused if they stay disengaged or as not-trust-worthy job-hopper if they quit jobs.

Hereunder might be a simple way to find out whether passions and aspirations of prospective recruits match that of a company's needs. HR professionals and companies might like to drive following steps to ease their worries.

Step-1: Prospects, both the recruiters and recruitees, need to look for matchmaking of mutual passions. Read blogpost that answers How To Take your career in fast lane!

Step-2: Prospective recruitees write their comprehension about thoughts expressed in the blogpost in maximum 50-words!

Step-3: Prospects write briefly about their own passions: Maximum 50-words!

Step-4: HR professional (assessor and selector) from recruiting company studies above 100-words in order to draw parallels. Based on the parallels s/he draws her conclusion on matchcmaking of passions and aspirations between the prospects and the company.

The findings might be given an appropriate weightage alongwith that of various other available criteria for recruitment.

In support of the above process, the recruiting company might like to design a few prompting questions that the recruitee answers.

Better the matchcmaking of passions and aspirations, better will be the mutual choices of recruits and companies, lesser will be the disengagement and better will be the Succession-Plans!

Also read a few relevant blogposts hereunder:

Take your career in fast lane!

Do You Ask Right Questions? 

Do you exercise your choice meaningfully

Overworked? Tension? CPU of the mind hung-up?

Prevention: The Best Cure! ... Is it really so?

Do you know a Best-Career-Plan 

Don't Forget: Stir-Coffee-Well !

Strategise To Achieve Targets Daily

Listen To The Iceberg, Not The Tip 

Nauseous Communication Gaps

An Experience of Heart-and-Soul

Taken-For-Granted ? You Deserve It !!

Be Bug-Be Or Big-Be ?

How To Make A Difference

Beware Of Political-Presentations

Take your career in fast lane!

You might have read news items such as "More than 5-lakh appear for entrance tests competing for 50-60 IAS-seats" or "competing for 500-600 IIM-seats" or "IIT-seats", etc. 

IAS is Indian Administrative Services, IIM is Indian Institute of Management, and IIT is Indian Institute of Technology. Their global counterparts could be premier institutes such as HBS (Harvard Business School), INSEAD, etc.

Looking at such kind of news items many join the bandwagon without even caring to check suitability of corresponding professions in longer run. Some with plush jobs in campus placement thereafter find themselves landed into terrible trouble. In the midst of their careers they begin finding their jobs boring and wish to switch careers.

Why do jobs get boring?

During bouts of self-talk over a period of time, the so-called 'successful' careerists find 'something missing' in their 'plush' jobs in spite of a lot of money in it. They begin feeling underemployed although not underpaid. 

This happens because many a time careers get chosen on face-value of their 'lucrativeness' perceived from media's noise. Very few careers get chosen for the 'profile' that revolves around passion. Most get chosen for the 'pay-packet' without bothering about whether the job might turn out to be an enjoyment or a pain later. 

^ How should one choose a career?
^ Should one choose to be a politician, for instance, just because it appears lucrative?

^ Aren't there dimensions other than lucrativeness and 'pay-packet' that should be considered before shortlisting a typical career?

What are the relevant dimensions?

Every individual has some subtle individuality. It may be in terms of a melodiously timbered vocal chord, or an aptitude to mathematics or to orator-ship or passion to some form of art or a combination thereof.

Lucky are those who explore, exploit and enjoy while building their careers revolving around such individualities rather around their passions. Lucky are those who understand that lack of admissions in engineering, management, medicine, and corresponding premier institutes are not an end of the story. There are endless choices that go beyond such conventional narrow career-lanes.

A simple way to find a balance between passions and careers is to first of all find out what one is passionate about. Liking music or taking to it's thrilling beats for instance is different than being passionate about it. 

Passion is likely to be "what you 'love' doing" rather than what you 'like' doing. Eventually if 'what you like' does turn out to be a passion one must possess or be ready to develop proficiencies in the complimentary faculties to make a related career out of it. A passionate fellow about music should critically examine whether s/he is 'already good at' or is ready to put in the necessary hard-work (with smart-work of course) on cultivating her listening faculty or a melodious voice, etc. whatever may be her god-given 'possessions', into a required proficiency (developing & nurturing abilities or skills) to be a music-critic or a singer as a career respectively.

Even if the choice based on faculties does go wrong if at all, being passion-based, the extra efforts needed to convert those into capabilities and capacities might not be much boring. Passion is more likely to make the choice appear as a 'play' rather than as a 'work' or a 'job' (drudgery). Does anyone hesitate putting in heart-felt efforts on 'play-ground', for instance!

However much euphoric beginning it may be, a lucrative-career might wane over a period of time if the job is not passion-based. It may appear lucrative because of market-demand "what the world wants". It gets boring because it's not in-demand rather "not-loved" by self. So after a certain spell in the career, extra efforts called for by the market-demand appear like slogging. 

That's also may be a reason why human resource development (HRD) professionals find it difficult to motivate and align employees, howsoever they may try with the best-of-best pay-packets ("what the world is willing to pay you for"), towards the organisation's own passionate mission.

A couple of poetic lines ('Sher') by me on this in my mother tongue Marathi:
(One from you in English, Hindi or in a language of your choice is welcome)

असे ध्यास तर नसे तासनतास कामाचाही त्रास 

नसे ध्यास तर विषापरि असे अमृताचाही घास

A simple way to find out one's own passion/s is to engage in self-talk in order to zero-in on the activities that one enjoys;

- enjoys doing the most in spite of adversities and lack of appreciation from others,
- enjoys doing even at the cost of forgetting friends, family and food at times,
- enjoys continuously learning therefrom rather than getting bogged down by interim failures, if any, 
- enjoys performing them in newer ways while raising bar for one's own self,
- enjoys while finding ways-&-means to support them even if short of the required resources.

Knowing these dimensions, what steps does one take in order to make her job worthy and thereby shape her own career?

Steps to make 'work' worthy of 'play'ing

Step-1, Make commitment to choose career closely revolving around passion: "what you 'love' doing". Sometimes it may not be late to even switch the past so-called "liked" careers to the ones "you always loved" (and the ones that "the world 'wanted' and is willing to pay you for") particularly after the financial needs at that particular stage of life have been reasonably fulfilled. Be prepared to do so, even if some compromises are called for, both on your ego as well as on your current pay-packet at times.

Step-2, Zero-in on a couple of passions by a conscious self-talk. Key is in zeroing-in on them early enough. Psychometric tests may be useful in analysing your interests. Passions might be so subtle at times that only your parents, close friends, teachers and relatives might be in a better position to discover those. Unfortunately sometimes they tend to 'kill' those by 'advising' through smoke-glasses of their own successful or failed pasts or through (at times the 'self-taught') parental-conventions.

Step-3, Find out whether a couple of faculties complimentary to the short-listed passions pre-exist within. Are those faculties convertible into proficiencies, skills or Goal-abilities (my term for goal-oriented abilities) and thereby the corresponding passions convertible into careers?

Step-4, Without commensurate preparation passion has no destination. 

Put in the required hard-work and smart-work on cultivating the inherent faculties ("what you need to be good at" to do "what you love doing" in order to satisfy the "needs & wants of the world") into the Goal-abilities. Acquire additionally needed-ones if feasible. You may have to work over-time to do so. It's actually a fun-play working-out to heighten your abilities to suit the higher-level of your passion-oriented goals. While at the same time it's frustrating although may be easy to 'work' for the non-passion oriented lower-level goals.

Do SWOT analysis while nurturing with joy the chosen ones as above.

- Identity and polish your own corresponding strengths (S) if already possessed.
- Identity and overcome corresponding weaknesses (W), if any. It's important to allocate more energy on utilizing strengths rather than on overcoming weaknesses. The former is easier than the latter.
- Anticipate and tackle corresponding threats (T), if any.
- Anticipate and make use of every available opportunity (O) complementing the above process and in fact by being conscious to create some opportunities. 

If you are already employed, it might help greatly if you tune up above steps staying there itself in the same job until "the day" to do "what you love" with full throttle. There, in the current workplace, it may be easier to find out possible intersecting points between your interests and that of the current employer's. In that case, perhaps it might be easy for both you and your HRD to convert your current job into the one that you passionately loved and hence badly wanted. Instead, doing this by leaving the 'bird-in-hand' job might put you in tension ultimately resulting in loss of self confidence. Moreover, in the new job not only you may have to invest a lot of time establishing yourself with new "faces" but also you might get taken for granted there.

Step-5, Take an on-going review. Undertake a self-audit in order to check whether the chosen career is getting shaped as desired. Accordingly take corrective actions by going back to step-4 or step-1 as appropriate. 

A caveat: Being objective in deliverables might be more useful rather than merely being passionate and losing sight of the goals. 

Now-a-days people have been talking about IKIGAI as well, the Japanese concept (that means "a reason for being" or the very purpose of life), while planning careers. It may be practised in a structured manner with the steps and tips as elaborated above so as to take your career in right lane as well as to take it forward at a faster speed. 

Hope the tips help to attain the 'need-based' holistic satisfaction rather than mere 'want-based' monitory satisfaction. Former is long-term. Latter is short-term.

Footnotes:
Goal-abilities: Term coined by me for goal-oriented abilities. 

Also read a few relevant blogposts hereunder: Please do consider leaving a comment or sharing this post.

No Time? Micro-Meditate!  

Overworked? Tension? CPU of the mind hung-up? 
Do you exercise your choice meaningfully 
IQ-EQ-or-SQ: What-is-more-important? 
Eternally Happy! 
In-a-problem? No-problem! Dwell-a-while! 
I am afraid ! What do I do !! 
Fearful-Of-Death-of-Birth
Take Habits For A Ride 
Happy-Birthday-to-Youooo
Do You Celebrate Mean-or-Green 
Big-Be Or Bug-Be ! 
Raam or Krishna-Shyam: Tell me Hey Raam! 
Are You Good If Others Are Bad?  
Want Need-Or-Want 
How To Make A Difference 
Love is Care.. Care is Love !  
Deity is in the eyes of the beholder 
Success-or-failure! What-do-you-like?
Ball-Basin-Team Combine !  Maketh The Smile Divine !! 

Can-changing-thoughts-change-a-nation

Who comes first: Current customer or New customer?

Sometimes companies tend to forget remedying 'lost sales' in the 'current-market-current-product-current-customer' quadrant in their enthusiastic quest to get 'additional sales numbers' by trying to acquire new customers with new offering in current or new market.

It is like pouring in a pot from top that has a hole in the bottom.

I had two cellphone SIM-cards: one from company-A, the other from company-B.

After exercising 'mobile-portability-right' to switch over from company-B, I received not less than 8 calls from them. 

Half the calls received were from their marketing officer with an 'attractive' offer to switch over company-A SIM to (his own) company-B. Perhaps he was ignorant that I had surrendered my other (company-B) card due to their unsatisfactory service. Their market-intelligence' seemed to be smart though to have list of the competitor's clients.

Balance half calls were from their customer-care officer to find out why I had 'switched' from company-B. Calls were backed by an apology letter.

So on one hand marketing was busy working on acquiring new customers while customer-care department was making a failed attempt to 'retain' current one. On the other hand operations department seemed to complacently (mis-)handle existing customers inadvertently forcing them to quit.

No doubt that balancing the act of working on current and new/diversified offering, (for) current and new customers, and (in) current and new markets is really a complex and an intelligent process. 

But retaining a 'current customer' and hence 'current sales' is relatively a far easier and economically more viable strategy that should be perfected by plugging loopholes/deficiencies in services before applying 'Penetration', 'Product/market development', and 'Diversification' strategies.

While the 'current customer' provides cues for loopholes, the later strategies to acquire 'new customer' need at least 10 times more investment (in time, efforts and money) than the former. As a student, I had often felt disgusted when photocopier shop near my college used to keep my 200-pages running-order on hold intermittently in order to service a single-copy customer (jumping the queue).

The former strategy is a play in current known-terrain. A satisfied current customer is more likely to be a brand ambassador providing leads to prospective customers in new terrain (environment).

Doesn't a bird-in-hand need to be cared for before the two in the bush as goes the old saying?