Cons In The Market

The cell number as in attached screenshot called me today. The conversation went on as follows.

"Calling from ICICI verification department.
You're holding credit card. ICICI has stopped reward scheme. So you will be issued a fresh credit-card that you'll receive in a couple of weeks OK?"

I asked him how could ICICI make such a change unilaterally? That too merely on phone? ICICI should've sent at least a mail to me, I told him.

I warned him off taking this up with their consumer department if he sends credit-card without following some adequate procedure.

Immediately on this communication the caller disconnected phone.

His behavior reinforced my suspicion about the caller being a con-marketeer.

An example of over-smartness used for Market Penetration with wrong ethics, at wrong place with wrong person. It's worth learning how innovatively he used a close-ended question ending saying "OK?"

I may be wrong though. So in order to verify/validate my contention, I forwarded this letter to their customer.care department.

Also read a few relevant blogposts hereunder:

Do you keep curing your brand ? 
A customer gets what s/he deserves: Shoddy Quality ! 
Listen to iceberg of VOC to acquire customers
Do You Force Customers To Quit
Do you exercise your choice meaningfully 
Do You Ask Right Questions ? 

Not So 'Raddi' Business Model

'Raddi' is a common term used in India for scrap papers that include newspapers. As a slang when someone says it's 'Raddi' it means it's rubbish.

But the business of buying-n-selling 'Raddi' itself isn't 'Raddi'. It's actually an evergreen business flourishing with an enhanced focus on Reuse-Recover-Recycle (3R).

With varying rates in various seasons, in monsoon it fetches the least price.

Like each business has it's tricks, the 'Raddi' fellow has not so 'Raddi' tricks in his Business Model. Can you spot one in the picture?

Leaning the 'Raddi' against legs: The trick is to support it so that it weighs less than actual.

He buys at ten (10) bucks per kilogram and sells at fifteen (15).
You think he makes five bucks profit per kilogram.
Gross profit of fifty (50%).

Wait a minute! There's something more to it.
The weight 'shown' to you on scale: ten (10) kilogram is false.
If you ask him not to lean the 'Raddi' against body, his trick number-one gets preempted.
Ask him not to hold the weigh-scale by two hands. Trick number-two gets preempted.

Minus his creative innovations (the tricks), same 'Raddi' weighs twelve (12) kilogram.
'Tricky' bonus of a cool twenty percent i.e. (12-10 means) two-kilogram extra material or 0.20 per Kg that fetches him rupees three extra.
So the 'real' profit is five bucks plus 'tricky' bonus of three bucks.

Earning eight (8) bucks over ten (10).
Gross profit of eighty percent (80%) almost.

Not very difficult maths.

'Raddi' Business, but not so 'Raddi' Business Model though!

Of course with an unethical side to it that's unacceptable!!

Also read a few relevant blogposts hereunder:  Please do consider leaving a comment or sharing this post.

Ridiculous Poison-culture versus Maverick Kaizen-culture
Tolerate Once, Twice, Thrice?
That's how some business partnerships work
Taken-For-Granted ? You Deserve It !!
Take Habits For A Ride
That's How Morons Work
You seem Reasonable if you appear Un-reasonable
Smart-Moron Who Breaks Your Glass 
Do You Ask Right Questions? 
The Business Of Businesses
Business Eco-rgonomics