How would you feel if.. an adult like me sitting on your sofa opens a chocolate bar with unwashed hands.. paws fingers exploring deep into the brown colored mass of the chocolate.. manages to push (with a little struggle) two fingers coated with chocolate into mouth while the rest touching cheeks all over.. and then look somewhat like a 'licking' birthday boy forced into your eyeballs?
More likely that you may (although actually not) pick such an adult up with a tong in order to flush her down the gutter so that there is no question of letting such a fool in your home ever again, forget eyeballs.
Would the feeling be different then on viewing such a chocolate-advertisement on TV?
Unlikely!
Feelings of the viewers may not be different but actions may be since the chocolate-clad models surely don't look as bad as me.
Anyway, is it necessary to show such acts in advertisements so much away from reality that they get difficult to comprehend: Like typically an otherwise well-mannered looking adult behaving childish.
Intention of the ad may be to project a person behaving child-like and happier on getting 'that' particular chocolate brand in hand. But there is a thin line between being childish and being child-like.
Being child-like may be acceptable but many may not subscribe to the thought of looking like a 'licking' dirty-child.
Internet is full of "10 Tips for creating effective ads" and "5 Most effective tips to connect with target", etc.
They are all good and practical tips as long as advertisers be consciously careful not to take their target-viewers-customers for granted. They might be doing so inadvertently though in their enthusiasm to grab attention of eye-balls within 'max-3-seconds-140-characters' kind of 'fast-marketing-communication-era'.
I would like to add this tip to checklists if it's not already-there in the treasure on net.
A powerful test-marketing of the ad itself in this context might prove helpful in making advertisements more effective.
Also read a few relevant blogposts hereunder:
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Please do consider leaving a comment or sharing this post via social media.
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