Bored? ... It's an opportunity!

Are you bored?
It's an opportunity!

You are on a long drive alone. It's over an hour that you were driving. The road is straight, smooth, with hardly a car or two passing bye swiftly, and without any roadside shops too.

Driving at not less than sixty kilometers per hour it becomes so monotonous that you start getting bored. At times you make mistakes such as not slowing down at turns or rumblers. What do you do now?

You decide to take a break. You look for a choicest Dhaba (roadside eatery) around. Luckily you get one.

You stop! You take a bowl full of water... Splash it on your face. Standing by the side of a tree you take a fresh look at the mountains around... Feel great... Order for a special cup of tea... Look around noticing things and the happenings minutely by the time tea arrives... Enjoy the tea sip by sip...

You remember a few friends that were disconnected for a long time. You remember the time that you had spent in your native village.. the sea.. the silky white sand... Suddenly there's a flash of some ideas on a problem you had dwelled upon over a couple of weeks. You make a call to your colleague, give a couple of instructions. Now you feel good, relaxed and decide to leave.

Now you are driving with fresh insights.

Sometimes the daily routine gets so boring that you get stuck. You begin making mistakes. If you look at such boring moments with the above insight, actually the so called boring moments offer opportunities if you choose to take advantage of.

It's an opportunity to switch on to do something else other than the routine on hand: Something else that had been pending, some reading, some cleaning up leading to laying hands on a long-lost paper, some power stretches to compensate for missed exercise, reconnecting a couple of acquaintances with a couple of calls, or may be even a Napoleon nap.

The switch over with consciousness may turn out to be a creative break... Some new thoughts to be jotted down... Some new creations... who knows!

Boring moments are actually flashes of opportunities to do something else before getting back to the routine with fresh surge of energy!

Read a few relevant blogposts hereunder:

IQ-EQ-or-SQ: What-is-more-important?
Do you know a Best-Career-Plan
Take your career in fast lane!
Succession-Plans In Fast Lane! 
In-a-problem? No-problem! Dwell-a-while!
Do you exercise your choice meaningfully
Do You Ask Right Questions? 
Overworked? Tension? CPU of the mind hung-up?
No Time? Micro-Meditate! 
Talk In Order To Listen! 
Eternally Happy!

Prevention: The Best Cure! ... Is it really so?

Treat Root-causes, Not Symptoms !

When Safety Becomes Sorry 

Drove To Hell ... Almost !  

WOW Work-Culture: By Telling or Selling 

In a Problem?: No Problem ! Dwell A While !!

Part-1

In-big-problem? Wear-hats-to-solve-it! Part-2

How To Make A Difference

Big-Be Or Bug-Be !

Make checklists your friends

Do You Cleanup-After-Crisis

That's How Morons Work

You seem Reasonable if you appear Un-reasonable

Waste-to-eat-sea-to-drink

How often do you hear VOC

Given an opportunity, which air-conditioner would you buy: split or window?

Would you buy 'split' at the price point of the 'window' unit?

Of course, I would go for 'split' at the price point of the 'window' unit. Less noise at lesser price! 

But I've not done so yet.
Not because the split unit is not available at the price point of the window unit but because I've been on a search for a split air-conditioner of which the diffuser is small enough to fit into the opening for a window air-conditioner. I am yet to be delighted on such an offering.

Like in most houses provision for a window unit is a given. 

Same isn't the case for a split unit which actually needs a smaller hole, much smaller than one for the window unit. Is it a design-flaw or is the exclusion itself by-design?

Whatever may be the case but above paragraphs have some Voice Of Customer (VOC) hidden in there that has potential to differentiate an offering. 

1/ For a builder-developer and an architect by providing a hole for a split unit at construction stage itself. This is to avoid the wastage of breaking the wall open for split unit.

2/ For an air-conditioner manufacturer-designer by making diffuser of a split unit small enough to fit into the opening provided for a window unit. This will create an opportunity for increased sale of the split unit.

From the configurations (see figure) of a typical manufacturer, you may find that none of the diffusers of the 'split' unit fit the 'window' width that is about 660 millimeters (standard). Of course, this is not until someone makes it to fit into the window and makes the customers aware of it thereby pulling 'window' unit customers to buy 'split' unit.

There are many opportunities if marketers and designers choose to innovate by mining into VOC such as above. Differentiated offerings as above could be possible by simple frugal innovations though many real innovations themselves are possible with frugal expenses on R&D if at all.

"How often do you hear VOC?"
Jokingly many reply: "Hardly any! Because she (customer) doesn't speak!"

Although this is fit to be a whatsapp reply, part of it is certainly true.

Customers are difficult to get to speak. Hardly any tell you what they want.
Fewer know what they need although they want to design their own life.
So somehow both the above types get rid of you by filling in the blanks in customer satisfaction survey forms in order to comply to your request. Analysis of such 'tick-marks' on the forms adds a little value if at all. 

If at all any of them do (speak), hardly 4-out-of-100 that are not satisfied with the offering, do so to complain reluctantly.
Rest leave without telling the supplier and join hands with the competitor.

Knowing this well some excellent companies capture VOC proactively.

Komatsu for instance fitted GPS-enabled software (KOMTRAX) in their equipment so that their engineers can capture and 'visualize' customer problems, needs, etc. in real-time as also they can value-add to their operations by updating them on their equipment utilization, etc.

Toyota for instance, fitted micro-phones in their new car models during test marketing so that they could capture 'feelings and expressions' of their customers that could be built into the product before commercially releasing them as competition to their own current models.

So do you have guts to cannibalize your own products before your competitors do?

Can't you make your customer speak, capture it, and build it into your offering faster than your competitor just as the Komatsus and Toyotas did?

Why not? 

Also read a few relevant blogposts hereunder:

Aesthetics Spills-Over Function, Want Spills-Over Need (Part-1)
Aesthetics Spills-Over Function, Want Spills-Over Need (Part-2)
Functional-Aesthetics
WOW Work-Culture: By Telling or Selling
How To Make A Difference
Nauseous Communication Gaps
Judge If It's Paralysis-By-Analysis
Suggestions On-Sale, None-To-Buy
Taken-For-Granted ? You Deserve It !!
Strategise To Achieve Targets Daily
Does recognition really matter
Customer or Custo-Mer ?
Experienced A Delightful Payment !
An Experience of Heart-and-Soul
Do you keep curing your brand ?
A customer gets what s/he deserves: Shoddy Quality!
Listen to iceberg of VOC to acquire customers
Do You Force Customers To Quit
Should one care for value ?
Treat Root-causes, Not Symptoms !
Do You Ask Right Questions ?
Talk In Order To Listen!