The cell number as in attached screenshot called me today. The conversation went on as follows.
"Calling from ICICI verification department.
You're holding credit card. ICICI has stopped reward scheme. So you will be issued a fresh credit-card that you'll receive in a couple of weeks OK?"
I asked him how could ICICI make such a change unilaterally? That too merely on phone? ICICI should've sent at least a mail to me, I told him.
I warned him off taking this up with their consumer department if he sends credit-card without following some adequate procedure.
Immediately on this communication the caller disconnected phone.
His behavior reinforced my suspicion about the caller being a con-marketeer.
An example of over-smartness used for Market Penetration with wrong ethics, at wrong place with wrong person. It's worth learning how innovatively he used a close-ended question ending saying "OK?"
I may be wrong though. So in order to verify/validate my contention, I forwarded this letter to their customer.care department.
Also read a few relevant blogposts hereunder:
Do you keep curing your brand ?
A customer gets what s/he deserves: Shoddy Quality !
Listen to iceberg of VOC to acquire customers
Do You Force Customers To Quit
Do you exercise your choice meaningfully
Do You Ask Right Questions ?
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